Every two to four years, community members bravely put their name on a ballot, signing up for the chance to serve as a leader on a city council, a county board or a special district board. But how did those candidates get started? Where did they learn about the opportunity to serve? Where did they go for more information?

In this tip sheet shares best practices from local government leaders, including the local agency’s role and how to communicate about opportunities to serve. By providing information to the broader community about opportunities to serve the agency can raise awareness, reinforce relevance and build relationships.