In the Sierra Nevada, change and challenge create opportunities. Through innovation, integrity, and respect, Sierra Business Council harnesses these opportunities by implementing projects that model proactive change. The Sierra Business Councils (SBC) goal are to create a diverse, inventive, and sustainable region where the economy is vibrant, the land is thriving, and the communities offer opportunity for all. SBC act as steward leaders of the region, taking responsibility for the care and responsible management of their place, guided by the triple bottom line that considers the economy, environment, and community simultaneously.